On SuperCool, you can go from raw data or a complex idea to a polished, shareable infographic in a single session. Here is how to structure your prompts for the best possible results.
1. Choose the Right Type of Visual for Your Information
Before you write a single prompt, decide which format best serves what you are trying to communicate. The format shapes everything: the layout, the hierarchy, and how your audience will read and absorb the information.
Here are the main types and when to use each one:
Statistical Infographic: Use this when your most powerful asset is a number. They lead with large, bold figures and use supporting text to give each one context (best for industry reports and fact posts).
Prompt Example:
"Create a statistical infographic titled 'The State of Remote Work in 2025.' Present five data points as the main visual elements. Each should have a large bold number as the hero and a single explanatory sentence below it. Dark navy background, white and electric blue typography, clean and minimal design. Premium industry report aesthetic."
Process Infographic: Use this when you need to show how something works or walk someone through a sequence of steps. They are naturally linear and guide the eye (best for tutorials and onboarding).
Prompt Example:
"Create a process infographic showing the five steps to launching a product on Shopify. Use a horizontal left-to-right flow with numbered steps. Each step should have a bold title and one sentence of explanation. Clean white background, bold coral accent color, modern sans-serif typography."
Comparison Infographic: Use this when you want to place two or more options side by side to highlight differences and help audiences make decisions (best for competitive analysis).
Prompt Example:
"Create a comparison infographic contrasting traditional marketing versus content marketing. Split the layout into two columns with a clear dividing line. Use red for traditional marketing and green for content marketing. List five contrasting points for each side. Bold headlines, minimal design, white background."
Timeline Infographic: Use this when you want to show how something evolved, progressed, or developed over time (best for brand histories and roadmaps).
Prompt Example:
"Create a timeline infographic showing the evolution of social media from 2004 to 2024. Use a horizontal timeline with six key milestones. Each milestone should have a year, a bold platform or event name, and one sentence of context. Dark background, gradient accent line connecting the milestones, modern and editorial design."
List Infographic: Use this when your content is a ranked or categorized collection of items. This is the most versatile format (best for top-ten lists and resource guides).
Prompt Example:
"Create a list infographic titled 'The 7 Habits of Highly Productive Founders.' Use a numbered vertical layout with each habit as a bold headline and a short supporting sentence below. Clean white background, deep green accent numbers, professional and modern typography."
2. Prepare Your Content Before You Prompt
The quality of your infographic is directly proportional to the clarity of what you bring to it. Before you open SuperCool, get your content organized:
Keep it focused: Aim for 5 to 7 key points maximum. Infographics lose impact when they try to say too much. If you have more, split them into two separate infographics.
Write in plain language: Write your data points or key ideas out clearly first. Don't rely on SuperCool to interpret vague concepts.
Have your title ready: A strong title tells the viewer exactly what they are about to learn. "Five Things to Know About X" is always stronger than "About X."
Know your source: Have your links or data sources ready if you want to include a citation line at the bottom.
3. The Anatomy of a Strong Infographic Prompt
Every great infographic prompt has the same five ingredients. Leave any of these out, and you will spend more time editing than you needed to.
The title: Tell SuperCool exactly what it is called. (e.g., "Create an infographic titled 'Why Email Marketing Still Wins in 2025.'")
The content: Give SuperCool the specific data points. Don't say "include some statistics." Write the actual statistics. (e.g., "Include these five data points: 1. Email has a 4,200% average ROI...")
The layout: Describe the visual structure you want. (e.g., "Present each data point as a bold large number with a one-sentence explanation below it, arranged in a grid of five equal blocks.")
The visual style: Describe the colors, typography, and aesthetic. (e.g., "Dark charcoal background, bold white headline numbers, gold accent details...")
The purpose/audience: Tell SuperCool who this is for to calibrate the tone. (e.g., "This is for a marketing agency audience. It should feel authoritative and data-driven.")
4. Refine With Targeted Edits
Once you receive your first version, review it carefully. Use targeted edits to get it exactly right, being specific about what needs to change rather than asking for a general redesign:
Instead of: "Change the design." Say: "Change the background from charcoal to deep navy and switch the accent color from gold to electric blue. Keep everything else the same."
Instead of: "The numbers look small." Say: "Make the five main statistics significantly larger, at least three times bigger than the supporting text below each one. Keep everything else the same."
Instead of: "Add a source." Say: "Add a small source line at the very bottom of the infographic in light grey text that reads: 'Source: HubSpot Email Marketing Report 2025.' Keep everything else the same."
Instead of: "Make it look better." Say: "Add more visual breathing room between each of the five data blocks. They feel too cramped together. Keep everything else the same."
5. Resize for Different Platforms
Once your infographic is exactly right, ask SuperCool to adapt it for the platforms you are posting on. The same content in the wrong format loses impact!
"Recreate this infographic in a square 1:1 format optimized for Instagram and LinkedIn. Keep the same data, design language, and color scheme. Keep everything else the same."
"Recreate this infographic in a vertical 9:16 format optimized for Instagram Stories and TikTok. Adjust the layout so the content reads clearly on a phone screen. Keep everything else the same."
"Recreate this infographic in a wide landscape format suitable for a presentation slide or a website banner. Keep everything else the same."
Pro Tip: Less is always more with infographics. The single most common mistake is trying to include too much. If you are tempted to add an eighth or ninth point, resist it and create a second infographic instead. A tight, focused visual that communicates one clear idea will always get more shares, saves, and attention!