Whether you're preparing for a client meeting, writing a report, studying a new industry, or trying to understand a complex subject quickly, SuperCool can function as your personal research assistant.
This guide will show you how to get deep, accurate, well-organized research summaries on any topic, and how to turn that research into something immediately usable.
1. Decide What You Actually Need to Know
The most common research mistake is starting too broad. "Tell me about the electric vehicle market" will get you a surface-level overview that doesn't help you make a single decision. Before you open SuperCool, get specific about what you need and why.
Ask yourself these four questions:
What is the specific question I'm trying to answer? Not just the topic, but the actual question.
What will I do with this information? A client presentation? An internal report? A purchasing decision? The purpose shapes how the information should be formatted.
How deep do I need to go? A quick overview to get up to speed, or a thorough analysis to inform a major decision?
How current does this information need to be? For fast-moving industries, recency matters enormously.
Example: Let's say you are a marketing consultant preparing a strategy for a new client in the electric vehicle (EV) industry. You don't need a general overview of EVs. You need a specific competitive analysis of the top five EV brands, their marketing positioning, their target audiences, and any gaps in the market that none of them are addressing.
2. Write a Research Prompt That Gets Specific Results
The difference between a weak research prompt and a strong one is specificity.
Here is what that looks like in practice:
Weak: "Research electric vehicles for me."
Strong:
"Research the marketing positioning of the top five electric vehicle brands—Tesla, Rivian, Lucid, Ford Mustang Mach-E, and Chevrolet Bolt. For each brand, summarize: their primary target audience, their core brand message, their price positioning, and what makes them stand out from competitors. Format the output as a clear brand-by-brand summary written for a marketing consultant preparing a client strategy."
The strong version specifies exactly what to look for, who it's for, and how to present it. That context changes the output dramatically.
Example: You use the strong prompt above. SuperCool returns a structured, five-brand competitive breakdown that takes you from zero context to fully briefed in under five minutes.
3. Go Deeper on the Most Important Points
Your first research output is a foundation, not a finished product. Once you have the broad picture, use follow-up prompts to drill into the areas that matter most for your specific purpose:
Prompt:
"Go deeper on Tesla's brand positioning. What specific emotional and aspirational messages do they use, and how has that evolved in recent years? Keep everything else the same."
Prompt:
"Identify the key weaknesses or blind spots in each brand's current marketing approach. Keep everything else the same."
Prompt:
"Based on the five-brand analysis above, identify any gaps in the market that none of these brands are currently addressing effectively. Keep everything else the same."
Think of this as a conversation with a very well-read research assistant. Each follow-up prompt narrows the focus and adds a layer of depth that the initial overview couldn't provide.
Example: You notice that the initial summary doesn't say much about Rivian's community-based marketing strategy, which you find particularly interesting for your client's positioning. You prompt SuperCool to expand specifically on Rivian's approach and get a detailed analysis you can use directly in your presentation.
4. Challenge and Stress-Test Your Research
Once you have a solid research summary, use SuperCool to pressure-test it. This is a step most people skip, but it's what separates surface-level research from genuinely useful insight:
Prompt:
"What are the strongest counterarguments to the gaps I identified in the EV market analysis? Keep everything else the same."
Prompt:
"What assumptions is this analysis making that might not hold true in 12 months? Keep everything else the same."
Prompt:
"What would a skeptic say about this competitive analysis? Keep everything else the same."
5. Format Your Research for Its Final Purpose
Raw research is only useful if it's presented in the right format for its intended audience. Once you have the content you need, ask SuperCool to reformat it:
For a client presentation:
"Reformat this research as a series of punchy slide summaries—one key insight per slide, written in bold headline style with a one-sentence explanation below each. Keep everything else the same."
For a formal written report:
"Reformat this research as a structured report with an executive summary, a section for each brand, a market gaps section, and a conclusions section. Keep everything else the same."
For a quick personal reference:
"Reformat this as a one-page cheat sheet with the most critical facts in bullet point format—something I can glance at before walking into a meeting. Keep everything else the same."
💡 Pro Tip: Always tell SuperCool who the research is for and what decision it will inform. The more context you provide about the purpose, the more relevant and actionable the output will be. Research prepared for a sales call looks very different from research prepared for a board presentation—and SuperCool will adjust accordingly if you tell it upfront.