Repurposing content is one of the most powerful workflows inside SuperCool.
Instead of creating every post, video, graphic, and document from scratch, you can start with one strong piece of content and turn it into a full multi-channel campaign.
That source content could be a blog post, video transcript, newsletter, research report, podcast script, or even a rough idea. Once SuperCool understands the main message, it can help you turn that content into written posts, visuals, videos, audio, slide decks, and more.
Everything happens inside one conversation.
Step 1: Start with a Source Document
Start by giving SuperCool the main piece of content you want to repurpose. You can paste the content directly into the chat or upload a document. This could be a blog post, transcript, article, report, newsletter, or long-form social post.
Example prompt:
I’m uploading my latest blog post. Analyze this and give me a summary of the 5 key takeaways.
SuperCool will review the content and pull out the strongest ideas. This gives you a clear foundation before creating new versions for different platforms.
Step 2: Create the Written Social Pack
Once SuperCool understands the main ideas, ask it to turn the content into platform-specific copy.
Example prompt:
Based on that blog post, write a 10-tweet X thread, a professional LinkedIn post, and three short Instagram captions with hashtags.
SuperCool can adapt the same core idea into different formats so each platform gets content that feels natural.
A LinkedIn post can be more professional and thoughtful. An Instagram caption can be shorter and more visual. An X thread can break the idea into quick, readable points.
This helps you stay consistent without copying and pasting the same exact message everywhere.
Step 3: Create the Visual Assets
Do not stop at text. Once the written content is ready, ask SuperCool to create visuals that match the message.
Example prompt:
Create a high-quality 16:9 landscape graphic for the LinkedIn post and a square 1:1 illustration for the Instagram captions.
You can also ask SuperCool to turn the same idea into a video.
Example prompt:
Turn the 5 key takeaways into a 60-second TikTok script and generate a talking head video using avatar to deliver it.
If you need something more formal, ask for a slide deck or PDF.
Example prompt:
Create a 5-slide PDF presentation summarizing the main points for a webinar.
This lets one piece of content become a full set of marketing assets.
Step 4: Automate the Distribution
Once your repurposed content is ready, you can use Social Agents to help with posting.
Open your Dashboard, go to Agents, and create a Social Agent that posts on a schedule you choose.
You can set the agent to post daily, every 12 hours, weekly, or on another schedule that fits your content plan.
This helps you keep your content moving without manually posting every single time.
Step 5: Expand Into New Formats
SuperCool can also help you turn the same content into formats beyond social media.
You can ask for a podcast-style voiceover, a short video, a presentation, a landing page, or background music for a video version of the content.
Example prompt:
Generate a podcast-style voiceover of the full article for an audio version of the blog.
Example prompt:
Create a lo-fi background track to use for the video version of this content.
Example prompt:
Code a simple landing page in HTML/CSS that hosts this content as a lead magnet.
This is where repurposing becomes powerful. One source idea can become an entire content ecosystem.
Pro Tip
Stay inside the same conversation.
SuperCool keeps the context of what you are building, so each new asset can stay aligned with the original message, tone, and purpose.
Just keep giving the next instruction and build the campaign piece by piece.